EMPLOYMENT

Job Description STRATEGIC PRICING & ELASTICITY Own the annual pricing strategy, ensuring alignment with business objectives and HQ guidance. Model and monitor price elasticity to understand consumer sensitivity and competitor response, recommending adjustments where required. Lead scenario planning to evaluate the impact of different pricing options on volume, margin, and retailer profitability. Collaborate with Sales to ensure retailer margin protection while maintaining Red Bull’s premium positioning. PROMOTION MIX & MANAGEMENT Partner with Marketing and Sales to design multi-year promotional calendars that deliver incremental revenue and ROI. Conduct post-campaign analysis to measure effectiveness, uplift, and profitability. Influence product and channel mix strategies that optimise revenue growth across formats and pack sizes. Participate in monthly cadence routines as appropriate for pricing Management, including monthly routine with leadership team. TRADING TERMS & VALUE CHAIN MANAGEMENT Ensure the way we invest is as efficient as possible and delivers the best ROI while delivering on the long-term objectives of Red Bull. Evaluate trade spend effectiveness, ensuring every dollar invested drives long-term value. Implement and maintain accurate value chain analysis for key customers, identifying margin opportunities and risks. Support negotiation strategies with robust commercial insight. Coach and build the commercial acumen within the business to create visibility and a culture of trade spend management and effectiveness across the Off-premise sales team ANALYTICS & INSIGHTS Build and maintain dashboards and reporting tools to track pricing, promotions, and category dynamics. Translate data into clear, actionable recommendations for leadership. Stay ahead of industry best practice, competitor pricing moves, and consumer/shopper trends. CROSS-FUNCTIONAL LEADERSHIP Partner with Finance, Sales, Marketing, and HQ RGM teams to ensure alignment on revenue strategies. Provide thought leadership and capability building in revenue management across the business. Drive a culture of commercial acumen and accountability in pricing and trade spend.