EMPLOYMENT

ABOUT US As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game. The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check. We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone. Aboriginal and Torres Strait Islander peoples are encouraged to apply. ABOUT THE ROLE We’re looking for a Data Insights Analyst - Digital Product to join the AFL’s Digital Data Insights team, supporting the ongoing evolution of our digital platforms. In this role, you’ll be focused on uncovering behavioural insights across web and app platforms helping us understand what’s working, what’s not, and where the next opportunity lies. You’ll turn data into clear, actionable stories that shape decisions across content, product, and platform experiences. A DAY IN THE LIFE OF Key Accountabilities: Analyse behavioural data across our digital platforms to surface trends, gaps and opportunities Track engagement with content, features and navigation flows to inform digital content and platform strategies Deliver regular dashboards, insights decks and reporting packs tailored to key stakeholders (product, content, commercial, executive) Conduct deep dives into audience behaviour including return visits, session duration, device paths, and cross-platform usage Identify and segment user groups to explore how different audiences engage with the ecosystem Monitor data quality across GA4, Firebase and GTM troubleshooting tagging and ensuring accurate data capture Build clear and compelling reports using tools such as Looker Studio to drive data informed decision making OUR IDEAL TEAM MEMBER 3 years’ experience in digital analytics or data insights roles Proficiency in SQL and digital analytics tools such as GA4, Adobe Analytics, Mixpanel or Amplitude Familiarity with tag management systems such as Google Tag Manager (GTM) Strong skills in data visualisation using Looker Studio, Tableau, or Power BI Basic understanding of front-end structures like HTML, JavaScript, or CSS is a plus Excellent communication skills with the ability to turn data into insight rich, stakeholder-ready narratives Sharp attention to detail, a natural curiosity for audience behaviour, and a desire to drive value through insights Bonus points: experience working with event driven analytics and real time data environments Thanks for reading this far! Please include a cover letter with your application. We want to read who you are, why you think this job is a great fit, and why the AFL feels right for your next move. OUR CULTURE Please visit www.afl.com.au/careers/our-organisation THE PERKS Play The Day Your Way – a flexible approach to your working life My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends! Applications Close: 8 August 2025