EMPLOYMENT

At Zenith , we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build, grow brands, and increase business profitability. So, we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one, but the sum of all of us that make us great. Our behaviours are: Be Bold , Be Kind , Be Better Together . We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential: We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values. Mental health & wellbeing is something we consider a priority – It’s championed by our own people internally and is a regular conversation. We have a lot of fun – we’re constantly looking at reinventing how we’re connecting with each other. About the role Performance Director to lead our biddable media and data strategy practice. This role blends team management, innovation, and technical expertise across paid search and audience data . You’ll guide a high‑performing team, shape strategic direction, and drive experimentation across search and other digital channels. Based in Melbourne, this hybrid role offers the opportunity to work across a diverse FMCG client patch, lead a talented team, and deliver impactful work in a collaborative, future‑focused environment. You will be a deep Search subject matter expert with curiosity of the evolving AI landscape. You’ll use your strong knowledge of data strategy and 1st, 2nd & 3rd party audiences to drive outcomes and lead and inspire your team whilst building trust and a strong partnership with your clients. This role offers the chance to lead impactful work, grow within a supportive agency culture, and be part of a team that’s redefining what’s possible in media. If rolling up your sleeves on diverse projects, building smart test‑and‑learn frameworks, and diving deep into biddable media sounds like your kind of challenge, this one’s for you. What you’ll do with us This role is designed to deliver across three core pillars: Shape the Future of Search: Lead the strategic vision for paid search, driving innovation and exploring AI‑powered opportunities. You’ll be the go‑to Search strategy and Data expert, influencing best practices and ensuring flawless execution through collaboration with global teams. Champion Data‑Driven Marketing: Own the conversation on audience strategy and data activation. Design test‑and‑learn frameworks, unlock insights from first‑party data, and push boundaries to deliver smarter, more impactful campaigns. Inspire and Lead a High‑Performing Team: Mentor and empower a talented digital team, fostering curiosity and collaboration. Set the standard for excellence while creating an environment where ideas thrive and careers grow. Key Responsibilities Lead Paid Search Strategy: Own the strategic direction of paid search, guiding maturity and innovation across platforms. Collaborate with regional hubs to ensure seamless activation and performance. Drive Data Strategy: Lead audience‑first thinking across campaigns, leveraging first‑, second-, and third‑party data to build test‑and‑learn frameworks and drive measurable outcomes. Team Leadership: Manage and mentor a team of Managers and Executives, fostering a culture of curiosity, collaboration, and continuous learning. Client & Stakeholder Engagement: Confidently lead strategic conversations with internal and external stakeholders, translating insights into actionable plans. Cross‑Channel Collaboration: Work closely with planning, media, and tech teams to ensure integrated and purpose‑led media solutions. Project Ownership: Lead varied initiatives including audience targeting experiments, performance uplift evaluations, and process optimisation with offshore hubs. What you will bring 6 years’ experience driving paid search campaigns and strategy with strong exposure to data strategy and audience segmentation, ideally within a media agency. A natural leader who thrives in multi‑faceted environments, with a passion for mentoring and team development. Strong communication and stakeholder management skills, with the ability to influence and guide both internal teams and clients. Experience working with DMPs, CDPs, and tools like BigQuery is a plus. A curious mindset, excited by innovation and the evolving AI landscape in media. Comfortable navigating complex processes and driving optimisation across teams and platforms. Strong and wholistic understanding of digital media planning, forecasting, and presenting recommendations. In‑platform activation experience across biddable channels. Solid foundation in AdOps, including trafficking, taxonomy, and campaign setup. Excellent exposure to audience targeting and data strategy. Exceptional communication and stakeholder management. Highly organised, with a knack for managing multiple workflows and keeping the team on track. Collaborative mindset with a passion for process improvement, innovation, and team development. Adaptable and proactive, with a strong sense of ownership and accountability. What you’re looking for A supportive and collaborative culture. Clients who encourage innovative thinking and are open to be challenged. The opportunity to join and grow within a high‑achieving team, working across one of the biggest advertisers/brands in the world. Ambition to fulfil your career goals in a business large enough to accommodate them - we have one of the top mobility programs GLOBALLY ! What we can offer you Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at https://www.publicisgroupeanz.com. Enjoy all the benefits that come with our network offering: A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing. A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!”. Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes. A culture of open feedback and support to reach your goals through our Career Conversations program. A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE, EmbRACE and Ecologique committees. Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service). Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave. Access to counsellors, psychologists and professionals through Sonder – an all‑in‑one digital wellbeing technology platform designed to support psychological, medical & safety needs. Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network. If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in under‑represented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com – your personal information will be kept confidential. J-18808-Ljbffr