Digital Marketing Specialist
Koala’s mission is to become the smartest way to buy high-quality furniture online. Combining customer-centric products, a world-class technology and fulfilment platform, and incredible customer service, we are changing the way people buy and enjoy furniture. Why we have this role Koala As a Digital Marketing Specialist, you will work with a team of marketing professionals at the top of their fields.
You will support our essential marketing functions in digital channels and play a crucial role in helping the business achieve its growth targets. Social Media & Programmatic buying are important parts of the marketing mix at Koala. They are key to our performance marketing program, but increasingly play an important role to support product and brand activity.
As a Digital Marketing Specialist at Koala your role will be to support the Digital Marketing Manager in the execution of Paid Social & Programmatic strategies for Koala. You will manage and optimise campaigns for new product launches, sale periods and always on brand initiatives. The Digital Marketing team at Koala also supports wider business objectives as we take the brand of Koala to the world Requirements What key responsibilities does this role have Koala? Take ownership of campaign activity on all Social and Programmatic channels such as Facebook, Instagram, Youtube, Display, Pinterest, Snap, TikTok etc Maintain meticulous campaign set ups and promote the use of creative assets tailored for specific placements Manage campaign budgets effectively as per monthly budget document Building click trackers and impression trackers across platforms Provide weekly insights and recommendations on channel performance to the Digital Marketing Manager and wider team Generate quarterly creative insights documents for the Creative team to provide learnings, recommendations, suggested experiments and relevant platform updates.
Support the Digital Marketing Manager in launching and executing ongoing Experimental activity Assist in copywriting for Performance assets Stay abreast of trends across Social and Programmatic channels Attend Publisher events and maintain relationships with account representatives Maintain Analytics and Publisher Certifications Ideal background… 1-3 years of experience in Social and/or Programmatic Experience with DV360, Google Analytics & Smartly.IO preferred but not essential Advanced Microsoft Excel capabilities Understanding of the Australian digital marketing landscape Excellent written communication skills The ability to work to a brief & tight deadlines A drive to learn as much as you can about digital marketing Benefits Treehouse Perks and Privileges… Koala is only as good as its employees are happy - and we’re one happy mob We offer our teams flexible working options and the freedom and autonomy to do their best work in a way that works for them. Whether that’s working your own version of 9-5, working from home in your trackies from time to tim....