Product Marketing Manager
Product Marketing Manager San Francisco OR Melbourne / Marketing – Marketing / Permanent Full-time Apply for this job Our Company Afterpay is transforming the way we pay by allowing customers to receive products immediately and pay for their purchases over four installments, always interest-free. The service is completely free for customers who pay on time - helping people spend responsibly without incurring interest, fees or extended debt Afterpay is offered by more than 55,000 of the world’s best retailers and has more than 10 million active customers globally. In the U.
S. more than 5 million customers use Afterpay and is offered by more than 15,000 of the top fashion and beauty retailers across the country - including Anthropologie, Forever 21, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others. We are currently available in Australia, New Zealand, the United States and the United Kingdom where the brand is called Clearpay.
Our U.S. headquarters are located at the heart of the retail and business district in San Francisco, California.
Afterpay is on a mission to power an economy in which everyone wins. Key Responsibilities Develop a deep understanding of our customers through qualitative and quantitative research and behavioral analysis. Keep a pulse on market trends and the competitive landscape.
Report on competitor product evolution and positioning. Partner with Product to develop product roadmaps that meet user needs and differentiate Afterpay from competitors Develop product positioning and messaging informed by research, insights and product understanding. Develop go-to-market strategies and drive launches for new products and features.
Collaborate with product managers, marketing channels, sales, design, PR and engineering to execute launch plans flawlessly. Identify opportunities to improve existing products and features. Evaluate products using relevant KPIs and feedback from existing and prospective customers.
Translate technical benefits into benefits for the end user. Craft and test messages across marketing channels (landing pages, ad campaigns). Develop product education features and modules.
Minimum Qualifications 7 years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting At least 4-5 years of product marketing or go-to-market; experience working in technology, infrastructure, or platform companies is preferred Experience working on product marketing throughout a product’s lifecycle Experience in B2B marketing and working closely with sales teams is preferred Proven track record of leading cross-functional teams Strong verbal and written communicator, with the ability to synthesize a complex situation into a concise plan Data driven and strong analytical skills A team player who is accountable, proactive, and solution-oriented Good at data analysis and willing to solve problems How to Apply If you are brave, if you are....