Content and Amplification Specialist



Content and Amplification Specialist $98,396 - $119,052 (Plus Superannuation) Ongoing Usual hours of work: Full Time (flexibility may be available) Usual work location: 121 Exhibition Street, Melbourne (flexibility may be available) The position of Content and Amplification Specialist forms a part of the Strategic Communications and Marketing Branch within the Inclusion Group. The Strategic Communications and Marketing Branch actively promote the Victorian Government's role in growing our state's economy, creating jobs for Victorians, building thriving places and regions and supporting an inclusive and fairer society. Reporting to the Director Communications and Media, the Content and Amplification Specialist will be responsible for social strategy and proactive content planning, along with hands-on sourcing, preparation and distribution of content across DJPR social and digital channels.

The key accountabilities of the role include: Develop and implement a proactive social and digital content strategy, calendar and content pipeline for agreed portfolio areas (initially industry and business-related Ministerial portfolios) to support DJPR priorities and objectives. Build networks and collaborate with stakeholders across and outside of DJPR to research and source engaging content opportunities. Provide authoritative and expert advice on newsworthy content, suitable formats and identify opportunities to amplify content reach.

Repurpose, generate and produce accurate, engaging and effective content for digital channels, including websites and social media, that maximises reach and drives engagement in line with best-practice multi-channel communications practices and strategies. Undertake extensive research, gathering information from a range of sources and utilising conceptual, analytical and fact-checking skills to clearly communicate ideas for a broad range of audiences. Identify amplification opportunities and initiate targeted strategies to maximise reach and drive engagement with the audience.

This includes moderating content and conversations across digital channels and collaborating with internal stakeholders and external partners or agencies to amplify content. For a confidential discussion, please call Louisa Coppel - Director Comms and Media on 03 83925910 Successful candidates will be required to undergo a National Police Records Check prior to commencing employment with the Department. For further information on the position, please refer to the attached position description.

How to Apply Please click the ‘Apply Now' button. As part of the application process, you will need to provide a copy of your resume and a cover letter addressing the key selection criteria outlined in the position description. Applications close at midnight on 4 June 2020 .


Department of Jobs, Precincts and Regions
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$98,396 - $119,052


29 May 2020


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