Martech Analyst



Can you believe we are nearly half-way through 2020? You’re probably hoping your next role provides you with more personal growth, a better organisational culture to work in, maybe even to be around sport and/or racing, and some incredibly cool initiatives under your remit? Well meet Betfair. We have a team full of passionate energetic great people. Being a strong data-driven business; using cutting edge and digital innovative marketing technology, we service a sophisticated customer base, offering a different way for punters to engage with racing and sport We live and breathe innovation, sport and advanced thinking in our ‘every day’.

We work on incredible projects that will stretch and challenge you. Yes, work can be that good… Being a brand-new role to Betfair and the chance to really make your mark in the business, you might want to wear your best Iso trackies to the virtual interview. We are looking for a savvy Martech Analyst that has experience in: Seeking out ways to develop and innovate marketing automation processes Proactively seeking areas of analysis and growth opportunities Creating new customer segments A love of sport and all things related (wagering a massive plus) Requirements With great progression, career development opportunities and the chance to work with the latest digital technology (amongst a host of other cool stuff) a day includes: Coordinating organisational internal projects (integration of various marketing platforms) Creating new customer segments for use within Betfair’s Martech stack Assisting internal stakeholders with development of state-of-the-art data-driven digital marketing infrastructure Coordinating organisational attribution models for different conversion goals Proactively seeking areas of analysis, growth opportunities and customer identification Assisting the wider Marketing team with any requested insights and reporting But there is a catch.

To be in the running for this great role, you should have: A passion for digital marketing Significant experience in a similar role Experience with Google Analytics, Facebook and other digital marketing platforms Understanding and knowledge of Salesforce Marketing Cloud Well-developed SQL skills and advanced MS Excel skills Proficiency with attribution modelling Experience with CRM database integration and customer segmentation A proven ability to implement and integrate marketing technology stack/s An ability to undertake some basic coding (desired) Experience with Talend or other ETL tools (desired) A love of sport and/or racing Benefits Sound like you’d be a good fit? Well, check out what we provide our passionate people: An organisation that truly (yes really) values its people with a vibrant and engaging culture Unbelievable employee benefits like REAL coffee, volunteer and study leave, social events, team office drinks, free breakfast, a supportive and flexible working environment and loads more… $2,000 per year to focus on personal and profe.

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$90,000 - 100,000 per year


27 May 2020


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