Mindshare | Connections Planning Manager



Mindshare | Connections Planning Manager Comms/Strategic Planning North Sydney, Sydney Original Thinkers change the world. Mindshare changed the industry when it became the first global media agency, launched in 1997. We took a chance and launched in Asia as opposed to the UK or US; and we were the first start-up WPP ever invested in.

Original Thinking is in our DNA. This mentality means we've always been at the forefront of the media industry. The speed we adapt to new channel opportunities, technology and real-time trading means we consistently deliver our clients an advantage.

Our struct ure The main divisions to the company are Strategic Services (comprising Business Planning, Strategy, Co- creation) Connections Planning (comprising Client Leadership and Connections Planning) and Investment (comprising The Exchange, FAST and ESP). Each is resourced with appropriate specialist skills and talent. Strategic Services Business Planning qualifies the clients’ business objectives and then links them to media Strategy determines how media and communications can solve clients’ business problems Co-creation ensures there is an injection of creativity and innovation in clients’ campaigns Connections Planning Client Leadership has ultimate responsibility for the agency relationship and performance Connections Planning maximises the potency of a campaign’s channels across POE Investment The Exchange unlocks opportunities and trades the market to deliver objectives and make the most of clients’ money ESP maximises client partnerships or sponsorships and manages logistics of delivery FAST delivers outcome based real-time media solutions across programmatic, search, social and affiliates Our company values We have four company values that are the operating philosophies that guide our conduct: Be team – treat everyone with respect, be willing to help out, be a good collaborator respect the working environment and get involved with the agency outside of your day job.

Be provocative – have an informed POV, challenge the norm in the day-to-day, identify opportunities to do things differently. Be global – have a global perspective and looks outside of AU for inspiration, effectively use the Mindshare network, seek insights from other markets as well as sharing your work. Be quick – make decisions that utilise time efficiently, be quick to manage expectations, keep things moving, perform tasks in a timely manner and have the ability to be nimble and adaptive.

Key purpose of the Manager role Maps out all POE assets and innovation across channels, identifying key gaps and opportunities, ensuring total integration. Brings the strategy to life in optimised channels, identifying opportunities and innovation to adapt the plan in real-time. Ensures they live and breathe the Mindshare values everyday Inputs into the Career Development of the Snr Exec (coaching, gives constructive/positive feedback, on the job training) Actively seeks and responds to feed.

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12 May 2020


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