Head of Media
Looking for a results-focused Head Of Media to build a team of media buyers across offline and online channels We’re looking for a driven, entrepreneurial and results-focused Head Of Media to build a team of media buyers across offline and online channels by contributing your market-beating digital media skills to the team. You need to master metrics, be focused on client ROI, thrive working in the fast-paced, dynamic environment of digital media with an insatiable appetite to expanding your career into full campaign management and activations beyond the media buying function. This will be a very hands-on role, especially in the early days as we build your team.
You have to be a great communicator. You will be customer-facing and leading a team, you need to be able to get your various messages across to both technical and non-technical (business) people Mastery of the digital media landscape and the ability to select the best media channels to suit each client’s objectives including all digital media strategy, planning, buying and activation for clients Proficiency in DoubleClick suite, Google Analytics, Google AdWords and Facebook Responding to briefs and in some cases reverse briefing to prepare a strategy recommendation to achieve client outcomes Assessing strengths and weaknesses of various traditional and digital platforms relating to the client brief and objectives Ability to analyse and interpret what the data from advertising campaigns is revealing to help inform decisions for future campaigns Experience working with media budgets of $1-10 million with a steadfast focus on ROI Ability to manage budgets across multiple publishers at one time and optimise towards the best performers dynamically, in real time Execute A/B testing of campaigns and creative elements Setup all the tracking links for on-going metrics analysis and provide seamless end-of-month reporting Monthly, and in some cases, weekly reporting for clients Monthly reconciliation of media publisher invoices for client invoicing and reporting Reporting and campaign management, using our systems (Workflow Max, Xero and Salesforce.com) Strategic and tactical justification for your media spend recommendations Ability to interpret raw data to deliver successful communication campaigns, it would be great, but not necessary to have knowledge of the Tableau data visualisation tool Help our clients achieve a single view of their customers’ journey from the first impression right through to conversion and repeat purchases.