Social Media Manager
Job Description We are looking for an experienced Social Media Manager to work across several key clients, joining a fun, supportive and fast-paced team. The right person will be comfortable working autonomously, with the ability to plan and produce content, develop and implement campaign strategies to deliver measurable ROI and provide community management and moderation across key clients. Confidence in managing the client relationship is a must, as you will be the key social contact person and will liaise daily with clients to work collaboratively on concepts and manage the approvals process across all outputs.
Your day to day will typically include writing content plans for both Always On content and campaigns, brainstorming creative concepts and working with our Analyst to produce performance reports, using both native platform data and other platforms (e.g. Sprinklr, Sysomos) to both publish and report.
You will be proactive and resourceful, always searching for opportunities to leverage and identifying topical and cultural trends that can be applied to creative concepts. You will actively manage and moderate pages, fostering communities of brand advocates with innovative creative content. You will be well versed in driving audiences down the conversion funnel, with a deep understanding of what captures and connects with them along the journey.
You will be well versed in the social landscape with up-to-date knowledge and a working understanding of all platforms and content formats, including best practice for each. Responsibilities: Producing campaign and implementation plans that encompass all key social media platforms â€“ Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat Liaising with the client on a daily basis, responding to requests and keeping them updated on progress and performance through WIPs, weekly snapshot reporting and campaign reporting Producing, presenting and implementing creative social concepts both for campaign and Always On activity Working with the wider team to produce strategic recommendations that achieve set business and marketing objectives Proactively recommend creative ideas and identify opportunities to leverage based on whatâ€™s happening in culture and audience/customer insights Recommend media investment and targeting strategies that optimise towards best performing content and drive greater ROI Proactively relevant spot trends in culture and in the social and content space that can be directly applied to brand content and activations Write and manage content calendars across all social pages, including writing all copy in the required tone of voice, sourcing all imagery/content whilst being mindful of legal compliance Use a social media publishing tool to schedule and manage all posts Moderate pages daily, deleting any non-compliant content and actively engaging with those who are engaging, including both positive and negative commentary, in the required tone of voice Desired skills and....