Digital Data Analyst
About us Cheil Australia is a true deliverer of integrated business solutions that operates in 43 countries worldwide with around 7,000 employees globally. We brim with innovative ideas, which serve as the platform for solutions that can instantly send ripples through the market and make life happier and smarter. We are more than just a brand and retail Ideas Company, but a company that others aspire to be a part of.
Your new opportunity We are now seeking a motivated Data Analyst to join us. This new addition to the agency will play a pivotal role in supporting the agencyâ€™s newly developed e-commerce division, supporting our client, a Global leader in Consumer Electronics. Reporting to the Senior Digital Marketing Manager, the Data Analyst will take ownership and responsibility for the analysis of consumer purchase behaviour through a diverse foot print of customer database, and deliver meaningful insights in order to increase conversion and ROI.
Duties and responsibility will include (but not limited to) Provide insight into consumer purchase decision journey and purchase intent by customer segmentation Monthly website performance reporting through Google/Adobe Analytics Key Performance Index performance tracking and attribution analysis: traffic source and campaign type; visit device type, visit frequency, visit page type, visitor demographic profile Campaign performance analysis for various types of campaigns, i.e. CRM campaign through SAP Hybris platform, Google Adwords and Facebook AD through business manager account, Dotcom landing page personalisation campaign through Adobe Analytics Utilise analytic tools or your own SQL query based on the given dataset Run web analytics tag audit for digital media campaign tag and web analytics tag Dashboard building and continuous system enhancements Transfer analysis results from excel to Dashboard and automate the reporting process Effectively communicate findings and contribute to client meeting/ presentations About you Tertiary qualification in Analytics or a related field 2 years hands-on experience in a similar role Extensive experience in web analytics using Adobe analytics or Google Analytics and Hybris Experience with digital media performance and attribution analysis (Google Adwords/ Double Click / Facebook Ad / CRM campaign) Experience with analytics code tagging and auditing (Google Tag manager, FB Pixel, GG UTM Tag) Ability to analyse with SQL based raw data and ability to use dashboard tools Basic coding skills to automate data processing Ability to data import and export based on Java script Excellent verbal, written and visual presentation skills High skillset in MS Office Results-driven, open-minded and positive personality Excellent communication and organizational skills with extreme attention to detail What's in it for you? Immediate start available - interviewing now Opportunity to work with a Global, multinational company Attractive salary package plus additional employee....