Marketing Manager â€“ Infrastructure, Government & Healthcare (IGH) KPMG is one of the most trusted and respected global professional services firms and we are looking for talented people who share our goal of empowering change for our clients, our people and our communities. The purpose of this role is to lead, develop and implement the marketing strategy and related marketing and communications initiatives including campaigns, for KPMGâ€™s IGH Group. IGH focuses on clients in the public sector and broader public purpose economy in sectors including Defence, Transport, Infrastructure, Health, Ageing & Human Services, National Security & Justice and Education.
Your Opportunity Support the design and implementation of the marketing strategy to the IGHâ€™s achieve it's business objectives by collaborating with their staff to ensure alignment with growth and client priorities. Leverage the full capabilities of the Brand & Engagement team, to deliver initiatives that build brand equity, deliver exceptional client experiences and support demand generation. Identify strategic marketing issues facing IGH and it's clients and provide input to assess opportunities to develop new service offerings/value propositions, market positioning and key messages in relation to significant current and emerging client issues.
How are you extraordinary? At KPMG, we believe diversity of thought, background and unique experience strengthens relationships and delivers meaningful benefits to our people, our clients and communities. In order to be considered for this opportunity you will have: Tertiary qualified in Marketing or other business discipline (with post graduate marketing qualifications). Significant marketing experience in a robust marketing environment.
Ideally B2B, services sector or public sector/public purpose economy with strong digital and content marketing experience Exceptional communication skills to develop marketing content and thought leadership Strong digital marketing experience focused on demand generation and relationship building A track record of innovative and progressive marketing campaigns that deliver real results Executive presence and ability to build strong relationships with senior stakeholders The KPMG Difference Our people are focused on creating a diverse and dynamic environment that embraces and values differences. We value the variety of unique experiences, qualities and characteristics our people possess and we share and learn from each other. We are proud to be consistently recognised as an employer of choice for women, and for our achievements in LGBT workplace inclusion.
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