We are looking for an exceptional Marketing Specialist to join our fast growing business. You will primarily be responsible for business to business / enterprise marketing. We are looking for someone who can write great marketing copy and is an expert in content marketing, social media marketing.
You will be responsible for generating and managing a database of prospects which you will nurture into sales leads by developing and executing end to end marketing campaigns including content development, email marketing webinars, landing pages, case studies, videos and white papers. Weâ€™re looking for someone that writes great copy and is highly effective at selling prospects a better version of themselves. Weâ€™re also looking for someone that is ready to take the next step in their career and own marketing end to end.
The Company Freelancer Limited, the ASX-listed company that owns Freelancer.com is hiring. Twelve-time Webby award-winning Freelancer.
com is the world's largest freelancing and crowdsourcing marketplace, which connects millions of employers to freelancers across the globe. Requirements Experience in B2B or enterprise marketing Create and manage a database of marketing prospects by identifying marketing targets Create nurture campaigns using video content, EDMs, webinars, white papers and user case studies to score to generate marketing qualified leads Create & optimize marketing campaigns (search, content etc.) and landing pages Creating marketing materials such as white papers, case studies, webinars Run social media engagement including across a number of Facebook groups Optimise website for organic search to generate top-of-funnel traffic and capture leads Engage with trade media to pitch guest articles, case studies and original research Work closely with the sales team to ensure lead quality and provide marketing support Analysis and reporting on key metrics such as CTR, open rates, and deliverability for continual optimisation Excellent short- and long-form copywriting skills are essential Outstanding communication skills generally Strong interpersonal skills and ability to earn trust and respect from sales management Demonstrated ability to take initiative, lead by example, and achieve extraordinary results.
High energy, self-directed, team player Detail oriented Bachelorâ€™s degree in a relevant field Any of these skills are a plus but not mandatory: Ability to write code (HTML, CSS, SQL, Python) Create marketing videos Experience in communications Benefits This won't be a cog-in-the-machine type of job; you will be joining a global company that values attitude and capability over experience, so if you are looking to make a difference and be rewarded for your efforts, this is the place for you. We are striving to shape the future of work, while enjoying all the perks of working in tech - fun atmosphere, smart people, awesome office, fully-stocked kitchens (yes, free food), social events, hackathons, and more.