Direct Marketing Officer
The Garvan Institute is a leading multi-disciplinary biomedical research institute in Darlinghurst, Sydney. With some of the brightest scientific minds and best technologies on the planet, we see the big picture of health and disease. Our research is developing earlier detection and finding real treatments for the diseases having the biggest impact on society.
The Opportunity You will work to develop and implement a strong, compelling and personalised supporter journey to achieve income targets and key objectives of supporter acquisition, engagement and retention. Direct marketing activities include donor appeals, acquisition appeals, engagement and supporter care communications. Channels include direct mail, email, telemarketing, online, social media and potentially television and radio.
The Direct Marketing Officer (DM Officer) position should be a motivated, skilled and strategic person who can work autonomously. Key Responsibilities Developing fundraising plans aimed at acquiring new donors, retaining and upgrading existing donors and achieving income targets Project managing all campaigns and supporter care communications Managing income and expenditure budget for campaigns Ensuring all communications are donor-centric for a positive donor experience Identifying and evaluating new fundraising opportunities through testing and creative thinking and continuously developing fundraising and marketing knowledge Producing post campaign reports and implementing learnings in future initiatives About You Tertiary qualifications in marketing and/or ADMA certification and/or Fundraising Institute Australia certification would be highly regarded Previous experience (3 years or more) in strategy and implementation of direct marketing campaigns Donor-oriented, with good customer service skills; Experience in high level database use; Raisers Edge highly desired How to Apply To apply for this position, please submit your application with a CV and a cover letter. The position will remain open until filled.
As we will be reviewing applications as they are received, we encourage you to submit yours as soon as possible. Only applicants with full working rights in Australia are eligible to apply for this role..