Specialist, Digital Activation



Purpose & Overall Relevance for the Organization: To build the adidas brand in digital channel as the best sports brand Digital Implementation: to provide full support in the execution of marketing campaign in digital aspect Processes: Input into and assist in the implementation processes that enable the digital team to follow the marketing plans Budget: Follow the digital budget as set per the marketing plan Key Responsibilities: Planning and Execution Work close with the team to assist in the development of digital plan according to marketing strategy for adidas focusing on social media, display ads, SEM, website & consumer activation to continuously build brand equity, and maximize the impact of event, promotion or product launch Plan key on-site content and on-site conversion creative Monitor competitor and provide input to support marketing strategy against competitor Support non-campaign products through bought, owned and earned social media platforms and brand websites Support event, activation and sponsorship with digital exposure Analyze and evaluate campaign effectiveness with supporting data and references Monitor competitors’ activities and provide suggestions to defense plan against competitors’ aggressive marketing actions Financial Assist in the management of MWB spend reports and tracking sheets; follow internal finance procedures; on-going commitment and payment request forms management System and Processes Develop digital content/material Build with the team a recommendation of digital content from global materials recommendation on local adaptation Establish close communication with global/APAC Working closely with agencies and media for bought/ owned budget & earned media Develop media plans – work closely with advertising/digital agency to create competitive media advantages for adidas and develop integrated media plan Execute hype product launch plan, co-ordinate with cross teams and agencies Maintain a good understanding of the media market / prices Execute the tracking system to continuously understand consumer insight/attitude and take-away of our completed program, help adidas to identify more business opportunity and adjust marketing strategy Assist in the development and execution of the digital plan; work with partners for project implementation Any ad-hoc duties as assigned by immediate supervisor or Department Head KPI’s: Traffic and conversion Acquisition Revenue NPS Key Relationships: Key interfaces (internal): brand, digital, ecom, CTC, retail, global, DBC, APAC Key interfaces (external): media agency, performance marketing vendors, email marketing agency, creative agency IT: Outlook: Good Word: Good Excel: Good Powerpoint: Good Photoshop: a plus Knowledge, Skills and Abilities performance marketing email marketing acquisition digital content A passion for sports Effective communication skills Strong negotiation skills Interpersonal skills Organizational skills Time management skills.

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14 Nov 2019


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