Digital Marketing Executive
About Matific Matific is a leading global education technology provider, delivering an adaptive online learning platform for primary school mathematics. With our product being utilised by millions of students, teachers and parents in 50 countries we are helping educate the youth and bring equality to education. With significant investment and a global team of over 100 employees, we are committed to achieving our goals.
Weâ€™ve also picked up a number of awards including numerous CODiEs, Academicsâ€™ Choice and Edtech Digest to name a few. The Role As a Digital Marketing Executive, you will be responsible for helping Matific reach, nurture, convert and retain customers through a variety of digital channels. We are looking for a passionate digital marketer who is creative, curious and deligent.
The role is based in Sydney and will report into the Head of Marketing (also based in Sydney). Duties will include: Create and implement campaigns across all digital platforms Work in partnership with marketing to promote the Matific brand Analyse campaign results and report accordingly Ensure tracking codes are implemented to provide attribution for campaigns Innovate and suggest creative ideas to achieve your goals Create effective eDMs using Matificâ€™s in-house email marketing platform Perform funnel analysis & optimise conversion funnels (CRO) Create and Test (AB / MVT) landing pages Be responsible for leading SEO within the organisation Benefits: Have a positive impact on the world by educating the youth A great place to work in a fast and exciting start-up environment Great remuneration and commission plan Opportunity to innovate and challenge the status quo Significant travel opportunities To be considered for this opportunity, you will possess the following: 3 years experience in the digital space MUST be highly analytical Hands-on experience managing Google advertising campaigns (Certified an Advantage) Experience in tracking and using Google Analytics and Facebook Pixel Experience advertising in social media platforms HTML experience preferred Background experience in agency would be preferred but not essential.