Customer Engagement Manager â€“ Digital/CRM
Innovative fin services company is looking for an experienced marketer to develop an ecosystem to drive customer engagement Join a nimble, accountable, outcome orientated company -Come in on the ground floor at a time when they are significantly growing the Flat structure, agile team | City location Customer Engagement Manager | 80-100k inc | Job Ref 2994943 Are you a go-getter who wants to roll their sleeves up and make a real difference in a start-up like environment? This leading Australian based Investment Management company is looking for a Customer Engagement Manager to develop the strategy and structure for customer engagement across digital, CRM and social. Youâ€™ll have plenty of experience with marketing automation and lead generation campaigns, and will be comfortable segmenting customers and messaging to drive optimal engagement. This is a great opportunity for someone who wants to get stuck in and really help develop an eco-system to drive customer engagement.
A go getter who wants to roll their sleeves up, work hard, make a massive difference to the organisation and marketing team and have fun whilst doing it. Responsibilities: Establish infrastructure for cross channel lead generation, and nurture campaigns Test messaging and campaigns and using learnings to influence future activity Work closely with sales, legal and research to own the subscription process/ website opt-in, to better manage customer data Help develop the strategy for how to drive lead gen for a direct to consumer digital investment platform Work closely with the marketing technologist to set up form downloads online Work with media and creative to create the strategy and structure for customer engagement across social assets, monitoring traffic and applying learnings for future campaigns Work with sales and marketing around the Olivia platform Take responsibility for the marketing automation platform and make recommendations on future platform choice Create campaigns in Marketo, some eDM coding may be required Understand the importance of segmentation of messages and be able to suggest strategies to drive relationships Build lists from the automated system and work with our BDMâ€™s to ensure accuracy and breadth of opportunity About you: Strategic and analytical, with an entrepreneurial spirit Strong marketing automation and analytics experience Great multi-tasker and strong attention to detail The ability to engage with people at all levels and across multi-disciplines Enjoy working in a flat structure with no hierarchy Strong work ethic and passion for delivering excellence A creative thinker who likes to push for something â€˜differentâ€™ Knowledge of Marketo would be advantageous About the Company: Our client is an Australian-based leading investment management firm whose ethos is to enable people to have a better life through responsible investment. Through their accountability and clear purpose of â€˜financial well-beingâ€™ they h....