Assistant Store Manager - George Street, Sydney
INTRODUCTION Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward.
Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies. JOB PURPOSE Supporting the Store Manager to drive category performance with supervision of sales team to ensure great customer experiences. Driving sales goal attainment and providing real-time performance coaching to drive the overall Burberry Experience and Burberry Behaviours.
RESPONSIBILITIES Lead sales associates to improve overall selling skills and close sales in order to achieve sales goals and KPIs Work to drive sales for an assigned category including partnering with the Store Manager on sell-through, team training on assigned category Lead a high performing customer facing and service orientated team. Coach and provide feedback to the team as necessary to ensure all customers serviced in the store are given the full Burberry Experience in line with brand strategies Manage the customer flow to ensure the best possible service and that no client is left unattended. Set the pace and standard to deliver excellent service to customers Drive partnership on the selling floor between sales associates, specialists, stock and operations team Coach â€œin the momentâ€ and after every transaction and client interaction, reach out to associates to talk through the successes and opportunities and ensure proper follow-through on follow up actions Working closely with the Store Manager to develop and retain talented employees, by recognising and rewarding performance through monthly development plans and annual performance reviews Lead the integration of new joiners to the business Lead by example by delivering the Burberry Experience to customers when necessary Partner with Store Manager and Training to take ownership of Burberry Experience training within the store.
Use morning and weekly meetings to constantly reinforce key elements of the Burberry Experience through role-play, providing tips and talking through difficulties of individual associates. Resolve difficult customer issues and escalate to management when necessary. In absence of store management, responsible for processing post-void transactions, authorising promotional discounts and employee sales Drive the digital experience in store and use digital resources to communicate whenever face-to-face is not possible.
Hold a good understanding of the business and effectively communicate....