Marketing Coordinator - CRM
Be part of our exciting growth journey Excellent career progression opportunities Dynamic and fun working environment Who is Zip? Join the Zipfam Zip is one of Australiaâ€™s fastest growing Fintechs and the company behind popular products such as Zip (Zip Pay, Zip Money) and PocketBook. We are currently experiencing rapid growth and are scaling our marketing team. You will be joining Zip at a significant phase of our rapid growth.
As a business weâ€™ve just eclipsed a network of 16,000 of the most popular Australian retailers and 1.5 million Australian consumers using our digital products. What are we looking for? Reporting to our CRM Manager, youâ€™ll be responsible for the B2C marketing communications platform.
Youâ€™ll be working across multiple business units and working closely with Product, Marketing, Data, Engineering and Customer Success to leverage our new platform investment to ensure weâ€™re giving our customers the best experience possible. This is a technical role that requires an analytical approach to the design and deployment of 1:1 targeted customer communications. The role will be 60% execution, 20% ideation and 20% exploration.
What will your day look like at Zip? Designing, building and deploying the rules to target audiences for marketing and product campaigns Supporting and implementing the strategy for B2C email communications at Zip Maximising the impact of the channel to increase customer affinity, acquisition and engagement Supporting communications governance practices Embedding learnings from historical campaigns ran by Zip Keeping abreast of external best practices Contributing to Zipâ€™s overall customer lifecycle strategy - including onboarding, engagement, and retention strategies Ensureing all emails speak to Zipâ€™s values, following brand requirements and are optimised for conversion Developng and enforcing strategies for list management to ensure ongoing effective deliverability Monitoring delivery metrics and create plans to improve inbox placement and IP reputation Coordinating with other stakeholders at Zip including product & engineering, sales, support and credit teams What you will need to succeed in this role: 3 years of digital campaign experience, email campaign experience is critical (ideally in startup and fast-paced B2C environment) A tertiary qualification in technology, business, communications or similar as a minimum Core technical competencies in digital marketing stack, including HTML, CSS, Litmus, Photoshop, Sketch, Google Analytics just to name a few Highly analytical and experienced in data and analytics platforms, including tracking, attribution and A/B testing exercises Expert knowledge in customer segmentation and targeting principles Hands-on experience in communications/marketing automation platforms including any of the following: Salesforce Marketing Cloud, Adobe Marketing Cloud, Braze/Appboy, Leanplum, Pardot, Marketo A strong desire to execute, dri....