Senior Account Manager
More than ever beore the medium, the message and it's sequencing are inseparable from each other â€˜Unlike any time in history, connecting the medium, the message, and its sequencing to the consumer is more vital than ever. Connected creativity is the synchronization of strategic positioning, engaging creative, combined with the next generation of engagement planning to ensure ideas create the cut-through needed to deliver the strongest commercial performances. Today, creativity cannot be left to chance.
One brand expression or big TV ad is simply not enough. More than ever, brands need to live in culture and our consumers worlds, allowing audiences to not only consume brands, but take part in owning, creating and amplifying them. To do this, the role of influencers, publishers, the news and bought media are inseparable from each other and the expression of the idea itself.
To create such work, the classic disciplines of the marketing mix â€“ advertising, experience, PR, CRM, media, digital â€“ must all be unified, removing P&Ls, biases and incumbency to reveal a new breed of agnostic agency, resulting in connected creativity. At CHE Proximity, we see this as the shift from brand as advertising to brand as experience. It is as profound a change in advertising as the printing press was to the democratisation of information.
We are investing our every effort into leading this transformation and in doing so, supporting the sustainability of our cherished industry as an essential ingredient of modern commerce. This is what we call Connected Creativity. That's why we are looking for the new breed of Account Management A Senior Account Manager that loves creativity and the opportunities new technologies provides.
Change is something they thrive on and moving fast keeps it interesting for them. No task is too big, actually the bigger the task the bigger the challenge. And there is nothing better than delivering what others thought was not possible.
So they are the ones they love the most. A day in the life: Management of campaign activity from initial client brief to completion. Development and ownership of creative, task and production briefs, timelines and estimates.
Write creative briefs and strategy decks in collaboration with AD and planning that leverage insights and contain inspiring propositions. Management of project budgets, utilising budget trackers and completing reconciliations when necessary. Management and optimisation of programs of work and/or platforms (automated and otherwise).
Optimise experience design by helping to plan and map a cohort or individual's journey with the brand. Rally the right agency skills into platoons designed to solve specific audience needs and requirements. working collaboratively with Newsroom to own the content experience Working with the AD on forecasting.
Working in conjunction with the AD and GAD on growing the account and identifying new business opportunities. Assisting in managi....