Head of Programmatic | Maternity Cover
Job Description Digitasâ€™ world-class team of programmatic specialists is growing. The team is responsible for keeping a pulse on the constantly evolving media landscape, where Display, Video, Mobile and Native are all increasingly addressable, and they stay on top with a deep understanding of software platforms, data and targeting strategies and analytical skills. To help with this, weâ€™re looking for an outstanding Head of Programmaticâ€”someone who can win the hearts of clients, inspire junior/mid level staff and skillfully juggle multiple pieces of business.
Sound like you? Read on. What youâ€™ll do: This role offers a unique opportunity for a veteran digital media star to actively drive performance for some of the largest brands on the planet. You will be responsible for making a real difference in our clientsâ€™ businessâ€”and our own.
As Head of Programmatic, you will serve as the primary point of contact for an agency/client team. You will be responsible for defining agency-wide strategic objectives and strategies, and providing strategic thought leadership on process, audience strategies, campaign optimization, and the growth of programmatic at Digitas. You will drive the value proposition of Digitas for the media team, identifying educational needs and overseeing the delivery of targeted educational programs.
The Head of Programmatic oversees a full programmatic team, monitoring each individualâ€™s performance, utilization, and career growth. It is their responsibility to ensure that all applicable programmatic techniques and technologies are deployed for optimal campaign performance. The ideal candidate will have extensive experience in digital media buying, with a focus on addressable Display, Video, Social, Search, and Mobile campaign management.
The role requires strong analytical thinking ability, excellent presentation skills, experience managing and coaching direct reports in a rapid growth environment, and deep experience in the DSP and exchange-based media buying industry. As a Digitas thought leader, the Head of Programmatic must possess a strong inner drive to redesign the digital communications landscape, to engage and challenge some of the finest minds in the industry, and to further develop a new type of media entity for Digitas that seamlessly integrates technology and strategy. Day-to-day, your role includes: Serve as an expert on all aspects of the planning and campaign management processes, RTB, exchanges, and ad networks Oversee the client services team by reviewing strategies, process, campaign results, and overall success of client relationships Interface with agency media teams to communicate service offerings, assist with complex campaign setups, and identify and deliver new solutions in a collaborative fashion Ensure the Client Services team is aware of key client opportunities, potential risks, and other nuances that affect the health of the business Define and drive adoption....