Brand Manager (Global Impact)
Global brand experiencing significant growth Digital subscription business Positive, engaged and collaborative culture Translate strategic priorities into a brand strategy and drive the design and execution of activities that will enhance brand awareness and perception fo SWEAT and associated Trainer brands. SWEAT is the number one sports and fitness app with the largest digital community of women on the planet, featuring renowned personal trainers Kayla Itsines, Kelsey Wells, Stephanie Sanzo, Chontel Duncan and Sjana Elise. SWEATâ€™s purpose is to empower women through fitness.
Surrounded by inspiring trainers, leaders and supportive peers, youâ€™ll work with purpose in an inclusive and diverse culture, bringing fresh ideas and your best self. With a team approaching 100 people, Sweat is driven by success and energised by the future. About the Role.
The Brand Manager will be based in Sweatâ€™s global Head Office in Adelaide and will be led by the Head of Brand. Key responsibilities in this role include; Driving the development and delivery of the brandâ€™s strategic vision and objectives, including the brand execution plan; Setting strategies to grow individual trainer brands inside and outside of SWEATâ€™s ecosystem; Identifying and evaluating opportunities for continued growth and new audience reach for SWEAT and our trainers; Partnering with internal teams and external stakeholders to deliver key projects and campaigns to achieve the strategic plan; Developing and maintaining a high degree of brand passion and knowledge by interacting with the brandâ€™s product and members regularly; Obsessing about our members; developing insights from focus groups, data analysis and market trends; and Acting as brand custodian, ensuring brand integrity across all communications and activities. This is a fantastic opportunity to be a part of this expanding team and to join the home of the largest, most confident and engaged female fitness community on the planet.
About You. In addition to the ability to work in a fast-paced environment, balance multiple priorities, work under pressure and meet strict deadlines, we are seeking applications from candidates who demonstrate; Significant professional experience in a similar role, preferably with global consumer brands; Experience developing and delivering strategic brand plans; Experience creating, updating and managing brand guidelines; Successful and productive partnerships with internal teams and external stakeholders; The ability to think clearly and sharply- to see solutions with clarity; and Strong analytical ability to develop actionable insights. At Sweat, we promote strategic employee development and internal career progression opportunities.
We encourage applications from those with relevant education and qualifications (such as tertiary qualifications in Communications or Marketing) who can build a successful, long term career at Sweat. Personal strengths that will enable....