More than ever before the medium, the message and it's sequencing are inseparable from each other. â€˜Unlike any time in history, connecting the medium, the message, and its sequencing to the consumer is more vital than ever. Connected creativity is the synchronization of strategic positioning, engaging creative, combined with the next generation of engagement planning to ensure ideas create the cut-through needed to deliver the strongest commercial performances.
Today, creativity cannot be left to chance. One brand expression or big TV ad is simply not enough. More than ever, brands need to live in culture and our consumers worlds, allowing audiences to not only consume brands, but take part in owning, creating and amplifying them.
To do this, the role of influencers, publishers, the news and bought media are inseparable from each other and the expression of the idea itself. To create such work, the classic disciplines of the marketing mix â€“ advertising, experience, PR, CRM, media, digital â€“ must all be unified, removing P&Ls, biases and incumbency to reveal a new breed of agnostic agency, resulting in connected creativity. At CHE Proximity, we see this as the shift from brand as advertising to brand as experience.
It is as profound a change in advertising as the printing press was to the democratisation of information. We are investing our every effort into leading this transformation and in doing so, supporting the sustainability of our cherished industry as an essential ingredient of modern commerce. This is what we call Connected Creativity.
That's why we're looking for a new breed of Producer CHEP Films is a hybrid production department that operates across broadcast, content, activaton and special projects, post production, design and audio production. Projects range from high end brand films to large scale intergrated activations to smaller content video series. In this role, you will have the chance to be involved at all stages of a production, working alongside the team from concept to completion.
As the key support for the Sydney production team you will provide services to the staff to ensure the work flow is efficient and well organised. This role requires problem solving and constant evolution of processes and workflow and we expect you to contribute to this evolution. The Producer will oversee the Production Assistant's management of the production administration of the team as well as help to coordinate the resources and facilities.
This is a mid-weight role but training will be provided and exposure to more senior tasks will also present scope to grow. A day in the life As Producer tasks often include but are not limited to: Production support for the producers, HOD and agency Booking of crew and other production services Management of the scheduling of internal resources in video and sound Producing jobs and projects when needed Liaising with agency creative and account departments CAD applications and fo....