Partner Marketing Advisor



Partner Marketing Advisor – SMB & Industry Overview Microsoft’s ambition is to empower every organisation and person on the planet to achieve more, and Digital Transformation is making this possible for organisations across the country. Microsoft’s partners are key to this, as it is their solutions that enable digital transformation. The Microsoft Partner Go-To-Market team is here to enable partner success by bringing transformative solutions to market together with partners, and the Partner Marketing Advisor plays a key role planning our strategy, selling the vision, and bringing partners along in the digital transformation journey.

We are seeking a Partner Marketing Advisor to develop, support and execute our go-to-market plans with key partners working in the Small and Medium Business segments, and with Industry-aligned partners. The Partner Marketing advisor has both external and internal responsibilities, including: Responsibilities External Responsibilities: Develop Partner Go-to-Market (GTM) plans for Microsoft’s most strategic SMB & Industry partners to drive Partner consumption of Microsoft products. Lead GTM Plan execution and Rhythm of Business for Partners within portfolio.

Manage Partner co-marketing, co-selling and channel go-to-market strategies to drive joint pipeline and consumption for partners and Microsoft. Support top strategic partners by business model (ISV, PS, MSP, CD) recruitment across our priority verticals by delivering GTM consultations in the early sales cycle discussions. Internal Responsibilities: Launch GTM activities and create awareness across Microsoft Build-With, Sell-With and SMB / industry segment teams as appropriate.

Be responsible to strategically balance investments across all solution areas for SMB & Industry segments. Manage Corporate and Local Programs aligned to Partner capacity for breadth partners, and Microsoft Industry Solution Maps. Deliver program performance and Partner feedback to the business.

Collaborate with the Channel Management team to deliver measured sales execution on GTM Plays, effectively transferring opportunities and leads for timely follow up and entry into pipeline as appropriate. Drive Partner solutions into internal sales enablement tools, including presentations, videos, and Partner evidence (i.e.

, “Success Stories”). Own Microsoft Industry Solution Maps for Australia and land maps with sales team. 1.

Build Partner Ecosystem Collaborate with the Solution-Area PMAs to ensure that the needs of SMB & Industries are appropriately addressed within capacity plans, including Capacity plan: • Agree with BG on priority by workload • Validate with BW and Architects on target partners for growth, by workload • Agree on targets for the PDMs for top partners • Understand demand in market with SW, STU • Signoff with leadership • Ongoing capacity plan governance • Identify priority Go To Market partners and agree with BW/SW teams OCP Partner Plan • Define OCP G.

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2 Mar 2018


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