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SEO ManagerPUBLICIS GROUPE
Company Description WHY THIS ROLE? A new role has opened in our Zenith Melbourne SEO team, working across global brands whilst supporting our department growth. On offer is the opportunity to become one of the pioneers of a growing team, surrounded by a supportive and high-performing wider agency. This role is instrumental in building our SEO offering and reputation and is perfect for an ambitious self-starter.
ROLE OUTLINE We are hiring for an SEO Account Manager to support a new business win. The successful candidate will work closely with the SEO Group Business Director in delivering effective and holistic SEO campaigns that exceed client objectives. They'll go beyond client briefs & push the boundaries of the SEO offering, managing the execution and delivery of SEO work and continuously developing their own expertise and digital knowledge.
As the SEO Account Manager, you will understand how digital experiences can impact both acquisition and conversion, as well as being driven by a continual test and learn approach to your work. You will understand the value of running an efficient and scalable SEO programme, and help the wider team build processes and solutions to effectively meet the needs of a growing department. You will work closely with the SEO Group Business Director in developing the SEO offering and ensuring that all work coming out of the SEO team is of the highest quality.
As well as this, you'll be responsible for nurturing and developing our relationship with key client stakeholders. There is a tremendous opportunity for growth in this role. As one of the SEO team's founding members, you'll have a major impact on our direction and strategy, as well as being exposed to business operations and decisions which will advance your knowledge and capabilities fast.
KEY OUTPUTS: Content Marketing: supporting in the research, ideation, planning and production of SEO content On-site SEO: delivering recommendations for technical and user-centric on-site recommendations to drive SEO performance growth Off-site SEO: delivering off-site SEO audits and recommendations Data & Insights: using data to inform keyword strategy, reporting outputs and wider strategic approach. Account Management: understanding the business needs of clients and keeping them happy Cross-channel Initiatives: Supporting the growth of our cross-channel search offering; covering SEO, Paid Search and how they can work symbiotically. SKILLS & EXPERIENCE: At least 2 years' experience in an SEO role, ideally agency-side Strong grasp of Microsoft Office programmes, especially PPT and Excel Experience of working within a fast-paced agency environment with high-value clients Line management experience and/or that of team leadership and development Confident, comfortable, and professional when communicating with clients and third parties A solid understanding of how to measure impact of SEO-based strategies through analytics platforms and other external metrics A solid understanding....