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Paid Media Manager (Search) - AUSIncubeta
The Role The main role of the Paid Search Manager is to implement and optimise search advertising campaigns across various platforms. They are responsible for campaign optimization, analysis and reporting and also act as a technical contact between account managers, clients and creative agencies. Paid Media Managers must therefore be able to communicate effectively and manage internal and external client expectations About You ? Experience in running, implementing & managing Google Ads campaigns (SA360, Bing Search campaigns advantageous) ? Experience in implementing & managing Re-marketing & Shopping campaigns is advantageous ? Experience with setup and testing of tracking requirements of online campaigns ? Knowledge of PPC Search best practises and optimization techniques Responsibilities ? Pre-launch brief & strategy discussion.
? Keyword research, client research, competitive landscape analysis ? Overall account creation & set up ? Ongoing optimization & strategic feedback ? Performance - Ensure campaign targets are met (e.g. CPA / ROAS) ? Client & Internal Reporting for both operational & invoicing purposes ? Training & Development ? Excellent computer skills (MS Office essential - intermediate to advanced Excel) ? Internet savvy & passionate ? Highly organised with an eye for detail ? Able to work very accurately with numbers ? Able to work on own initiative, prioritise workload and juggle multiple tasks ? Excellent administrative, communication and time management skills ? Good command of both written and verbal English ? Minimum of 3-5 years digital / campaign management experience About Us We are building the foundation for a global, full-service, digital agency.
We are looking to challenge the traditional agency groups with our service offering that is built upon the best foundations; expert teams, cutting-edge digital marketing technology and a commitment to achieving optimal return on marketing spend for all of our clients. Incubeta is growing and we are looking for ambitious and fun colleagues to join our global club and excite our clients. Benefits Incubeta offers a competitive salary which is dependent on the experience of the person coming into the business.
In addition to this we offer a flexible benefits package which covers: ? Freedom & responsibility; ? Hybrid working environment (Home & Office); ? Vibrant, motivating and international work environment; ? An international fast growing company with interesting career opportunities.