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Adobe Journey Optimiser Specialist

Macquarie Group

Apply now Refer someone Are you working in an campaign/orchestration related role, passionate about technology, and excited by exploring and experimenting with the latest techniques to improve business outcomes in areas like sales, service & marketing? If so, apply to join the commercially focused MarTech team in Macquarie's Banking and Financial Services Group. What is the role? Your focus will be to work on our Adobe Journey Optimiser Platform team, an exciting and fast-growing business within MarTech You will also articulate a compelling vision to scale our business using CDP across all products. What will I do? Lead transition from Salesforce Marketing Cloud journeys to Adobe Journey Optimizer (AJO) Design and implementation of new capabilities and enhancements within our AJO environment Build real-time triggered as well as batch consumer journeys integrating with AEP, Adobe's Experience Cloud ecosystem, and 3rd party destinations including social, mobile, Google, and other Ad Tech capabilities Coordinate with the business and marketing channels to enable them in building AJO journeys to deliver on personalised experience and campaigns Curating and implementing extensive test plans (A/B and multivariate), creating queries to validate segment suitability whilst continuously pursuing enhancements for our CX Working with the analytics team to determine metrics and tracking to understand campaign effectiveness and report on insights and propose optimisations for the business to consider Implementing Campaign API's and integrations with the full Adobe Stack Collaborating with UX Designers, Adobe Architects and Developers on best practices and issues to be able to develop first time right solutions Understand the importance of an optimal and personalized customer experience in an omnichannel environment to evolve towards complete digital ecosystems Accomplished in delivering code enhancements by writing Java Script, XML and HTML codes Providing training to other internal teams on how to utilise campaign platforms Is this for me? 4 to 5 years' experience of Adobe Journey Optimiser or in Adobe Campaign Lifecycle Hands-on experience including optimisation and configuration with an ability to build high quality inbound and outbound flows Enabling data source integrations and automation processes within Adobe Campaign Manager Experience of the end to end Adobe Journey Optimiser Lifecycle and next best action AEM Certifications highly desirable You will utilise your technical knowledge to tailor and build use cases using Adobe Experience Cloud solutions.

Communicate sophisticated, technical solutions to both technical and business stakeholders Develop standardised and best-practice solutions for campaigns and data integration Proactively maintain the highest level of technical expertise by knowing the latest Adobe digital experience technologies and solutions through internally and externally available learning opportunities as well as self-learning.


Date09 March 2023

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