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Marketing Manager (Demand Generation)Blackhawk Network
As the Demand Generation Manager, you will have responsibility for defining and executing the GTM marketing strategy to support the growth of the B2B Commerce business, both in AU and across Asia. Reporting directly into the Marketing Director, APAC, this role will work in close partnership with the Commerce leadership team, Products team and Account Management as well as the Global Marketing team. As this is a new role within the company, this is a unique opportunity to support the Marketing Director build B2B marketing excellence and demonstrate how marketing can have a revenue impact.
GTM Marketing Strategy – develop and execute the Commerce marketing strategy for AU/Asia , aligning to the global marketing strategy where possible but ensuring that the strategies and plans are tailored to and meet the specific needs of the region. Demand Generation – define and execute demand generation strategies and plans, for current and new products/solutions, that are aligned to the growth and revenue targets for the Commerce business in the AU , and across other Asia markets , underpinned by insights from market research, business intelligence initiatives , competitive analysis and feedback from customers Campaigns – design and execute integrated cross-channel marketing campaigns ( inc email, paid, webinars, social, events, PR , thought leadership, research ) that build brand awareness and deliver strong ROI in terms of lead volumes, lead quality, new business and cross sell/upsell opportunities. Where possible leveraging/adapting campaign and content developed by the global demand gen team; and overlaying intent data to drive a regular cadence of customer and prospect engagement from promotions to nurture campaigns Operational Know-How – you understand lead flows and sales cycles, and will help refine, or define lead management best practices and synergies across our martech stack, to drive tangible ROI and enable data-driven decision making.
Account-based Engagement (ABM) – define and mobilise ABM strategies for both 1-1 and 1-few/many programs, targeting key accounts and like accounts Stakeholder Engagement - proactively engage with the B2B commercial and account management team s , G lobal Marketing , D igital, Product Marketing and PR teams to create integrated marketing plans and leverage global strategies where possible. Research & Launch of New Products – support the local product and sales teams with market research to identify market potential/opportunity, buyer behaviour, target audience. etc.
prior to then supporting with regional launch activity with the local team. Events: Own and deliver the Commerce events strategy aligned to APAC business and marketing goals for delivery of demand gen programs for prospects and for developing deeper relationships with existing customers. Paid Channels - d evelop, execute, and optimize demand generation using paid search and paid social aligned with business goals.
Agency Management – develop....
Date09 March 2023
type Full Time
PR, Advertising & Marketing Jobs