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Head of Digital Marketing & Demand GenerationSustainability Consulting
High-growth B2B saas scaleup / International remit / Great culture / WFH Our client is a rapidly scaling B2B saas solution focused creating sustainable, transparent and efficient supply chains for their customers. They have a one-stop-shop platform where all key stakeholders in the production process can connect to execute, monitor, and report on supply chain activities. Their products provide digitization, automation, transparency, and traceability, with a strong focus on advanced analytics & machine learning.
This enables them to leverage customer data for predictive insights and dynamic risk-based interventions. They currently work with many of the world’s leading brands and retailers, and thousands of vendors and factory organizations across the globe to bring unparalleled levels of visibility, transparency, and accuracy to their quality, sustainability, and compliance initiatives. They're looking for a talented and ambitious Head of Digital Marketing and Demand Generation to join their team to support their ambitious growth plans.
You are a great fit if you have a background in B2B SaaS and have experience planning, developing and executing digital marketing programs in fast-paced, high-growth environments. You have experience leading programs across paid social, search, email and display. You have hands-on experience using solutions and tools from LinkedIn, Google, Facebook, YouTube and others.
You are confident leading programs across growth, strategic demand generation, and ABM programs developing enterprise customers and partnerships. You will have the opportunity to work on innovative campaigns with a focus on implementing successful demand generation programs. You will be supported as you put in place strategies, processes, and structure to help us grow.
Responsibilities Include Demand Generation/Digital Acquisition: Plan, implement, and measure multi-channel demand generation programs to drive brand awareness, inbound pipeline generation, and accelerated inbound influenced revenue Managing the ABM program including the selection of an ABM tool and devising strategies to engage with target companies Owning and strategizing lead nurturing/marketing automation program including segmentation, the building of emails and performance management Leadership, Strategy, and Project Management: Work directly within the tools (LinkedIn Ads, Facebook Business Manager, Google Ads, YouTube etc) and support our Digital Marketing Manager to build out ad campaigns including ad targeting, budgets, remarketing approaches and more Data Analysis and Reporting: Analyse performance and report on results, including campaign results, data insights and spend/targeting recommendations. Rapidly iterate on strategy based on findings Revenue Accountability: Be accountable to revenue results SEO: Accountable for search engine optimisation performance. In partnership with the marketing team, ensure they adhere to best practices from an on-page, off-page and tech....