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Shopper Marketing Manager Convenience and Portfolio StrategyPepsiCo
Overview With a large portfolio of food and beverage brands, PepsiCo Australia & New Zealand employs more than 1500 people across ANZ at Smiths Snack Food Company, Bluebird Foods NZ and PepsiCo Beverages. With global brands like Doritos, Gatorade, and Pepsi Max, we also make some home-grown favourites such as Smith's Chips, Red Rock Deli, Twisties, and our Bluebird NZ snack brands. PepsiCo was recognised as a Top Employer in both Australia and New Zealand in 2021 and 2022, one of only 16 organisations globally to earn this certification.
PepsiCo has been recognised as an Employer of Choice for gender equality for the past 10 years and is one of the leading organisations in this space. We also believe in our sustainability strategy, that there is an opportunity to change how the world distributes, consumes, and disposes of food and beverages and we aim to use our scale, reach, and expertise to help build a more sustainable food system that can still meet human needs for enjoyment and continue to drive our economic and social development. Responsibilities To continue our success, we currently have an exciting opportunity for 6 month contractor role Shopper Marketing Manager - Convenience and Portfolio Strategy.
Guided by the Senior Shopper Marketing Manager, this role plays a pivotal role in delivering our overall business goals. They are responsible for creating and executing activation plans which influence shoppers to act at the point of purchase. They will have ownership for the entire Convenience channel as well as working with our Licensed and away from home sales teams to unlock new growth and scale opportunities.
In addition to this they will work as part of a high growth cross functional team to bring to life the national activation plan for our self-consumption and multipacks portfolio. Given the nature of the role, we are looking for someone who has at least 2 years experiences in a Shopper, Trade or Brand Marketing role. The right person for this role is familiar with FMCG retailer dynamics and has the ability to understand category trends and insights and utilise these to build effective shopper plans.
Ownership for creation and execution of the shopper marketing activation plan within the Convenience, Licensed and away from home channel, cultivating relationships with our retailer partners to become an indispensable partner. Lead activation specialist for self-consumption, multipacks and one of Australia's favourite brands Twisties. This can be leading national launches of NPD as well as on pack activation initiatives.
Project manage the execution of activations with key stakeholders: develop agency briefs, lead cross functional team WIPs, retailer presentations and meetings, execution and implementation of plans, and subsequent post campaign analysis. Managing relationships with external agencies and suppliers to drive value added benefit for the business Leveraging AI software and PepsiCo global playbook to optimise creative. Admini....