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Marketing Automation SpecialistNews Corp Australia
Marketing Automation Specialist Sydney NSW, Australia - Create and manage automated digital marketing programs and campaigns - Help build organisational digital marketing capabilities - Join Australia's most influential media organisation What's the role? - Partner with stakeholders to build and manage integrated lifecycle journeys to achieve strategic business objectives,covering programs for lead generation, nurture and conversion, member retention & business growth - Contribute to the development and implementation of marketing automation systems, governance, policies, and processes to capitalise on marketing data and intelligence aligned with accessibility and privacy legislation - Maintain systems and processes to ensure best practices and data integrity - Collect, analyse, and interpret data from various sources to support decision-making using tools such as Google Analytics, Dataroma, Adobe, Salesforce, and MS Excel - Execute end-to-end cross-channel campaign, including journey design/visualisation, implementation, asset build, test/QA and ongoing management. Who you are - Experience with marketing automation platforms - Experience working with customer data, knowledge of data architecture/models & safe handling of data - Experience interpreting briefs and aligning business needs to technical solutions in marketing automation platforms - Able to communicate with technical stakeholders and marketing/business areas to reach common understanding - Strong people and relationship management skills - Working knowledge of: - Experience with Salesforce Marketing Cloud and Marketo. - Experience with B2B and B2C marketing programs - Experience in developing with HTML/CSS/JS (Desirable) What's in it for you? Supportive and friendly environment.
We encourage innovation, collaboration and creative thinking. Fun, fast-paced and excellent opportunities for growth and development. - Make a difference as part of Australia's most influential media organisation - Blended work arrangements - A truly collaborative environment - On-site gym and wellbeing centre - Opportunity to innovate, challenge the norm and pioneer the way forward - Work with some of Australia's most recognised and prestigious brands Who are we? We are Australia's number one and most influential media organisation with more than 150 prestige brands across news, sport and lifestyle.
Each month more than 17 million Australians choose to consume news and information from our digital and print products - more than any other media group in Australia. What's next? Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.
com/careers Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgr....