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SEO Content Specialist - Food CorpNews Corp Australia
SEO Content Specialist - Food Corp Surry Hills NSW, Australia - Join Australia's most influential media organization - Attractive Salary - Great team culture As our Senior SEO Specialist, you'll play a crucial part in increasing SEO traffic for News Corp's Food and Travel brands, including Australia's number one online destination for recipes, taste.com.au.
You'll work closely with journalists, producers and editors to optimise our food and travel news related content, as well as play a key role in setting evergreen SEO content strategy. What's the role? - SEO Responsibilities - Working closely with editorial and product teams to: ensure articles and other content will appear in Google for relevant search terms. - Collaborate with writers to develop keyword-targeted content, copy editing and reviewing written content - Conducting website audits - create technical recommendations including areas of improvement across digital assets.
- Analyse competitor websites within the organic search space and benchmark site performance providing feedback and improvement recommendations. - Reporting on the effectiveness of SEO activities to stakeholders and providing insights for future campaigns - Content Responsibilities - Provide insights and trending stories, as well as any seasonal content ideas that could work for each relevant brand. - Research, plan and implement evergreen SEO content strategy (including a best practice approach to publishing page content) for all Food and Travel brands.
- Collaborating with Search / Social / Marketing / Commercial teams to identify areas for search engine traffic growth to improve business KPI's and digital subscriptions. - Leadership & Team Responsibilities - Provide guidance, expertise and training to SEO Content Team specialists around evergreen SEO best practices. - Lead SEO strategy across evergreen projects - Present regularly at newsroom stand-ups - Present on occasion at National AG SEO sessions and to other senior management across News Corp - Collaborate with SEO Content Team on group responsibilities and administration Who are you? - Exceptional writing, spelling and grammar skills - Able to work collaboratively with stakeholders of all levels - Genuine interest and passion for food and travel news - Stay on top of social media trends across Facebook, Instagram, Twitter, TikTok and beyond - Able to identify a trending story and run with it - Digital newsroom experience preferred - Experience in SEO keyword research preferred What's in it for you? - Work with a passionate and lively team - Surry Hills location with onsite gym and cafe - Exposure to Australia's largest online network - Ongoing training and development Apply now or for more information on careers at News Corp Australia visit www.
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