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SEO Strategy Manager

News Corp Australia

SEO Strategy Manager Surry Hills NSW, Australia - Join Australia's most influential media organization - Attractive Salary - Great team culture Join the team, as a SEO ecommerce specialist, you'll play a crucial part in increasing SEO traffic to deliver content optimisation efforts from creation to implementation and results analysis. This is a unique role driving eCommerce across Australia's largest digital publisher. What's the role? SEO Strategy: - Deliver keyword research and content strategy processes that maximise top of funnel traffic, leads and sales volumes across multiple product categories and content areas - Analyse competitor websites within the organic search content and commerce space and identify gaps & opportunities.

Benchmark site performance and provide feedback and improvement recommendations to drive product development backlogs and content strategies. - Report on the effectiveness of SEO activities to senior stakeholders and provide insights for future campaigns - Support UX, Product and Front End Development teams with SEO advice and recommendations. Help guide ground up development of new platforms and products aimed at scaling eCommerce across the business.

- Create technical recommendations including areas of improvement across multiple types of digital assets. - Cross functional engagement with Sales, Marketing, Editorial and other departments to provide search optimization analysis and reporting. Shared responsibility for strategic planning across multiple partnerships and accounts, Stay up to date with industry knowledge and engage with team members on how to best utilise new strategies Content Responsibilities: - Work closely with editorial and product teams to ensure listings and articles will appear in Google for relevant search terms.

- Collaborate with writers to develop keyword-targeted content, copy editing and reviewing written content - Help develop a content strategy framework, (including a best practice approach to publishing page content) with practical recommendations for editorial teams. - Create compelling A/Enhanced product detail pages, including optimizing naming, photography, descriptions, and attributes Who are you? - Detailed-oriented editor or SEO consultant with a passion for deals, online shopping and e-commerce - Proven SEO experience in the ecommerce space, with a track record of increasing organic traffic for other websites - Solid understanding of performance marketing, conversion, and online customer acquisition - Excellent communicator both written and verbal - Knowledge of ranking factors and search engine algorithms What do I do next? Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.

com/careers Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexua.


Date28 July 2022

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