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Digital Marketing Specialist
This is an fabulous opportunity for a Digital Marketing Specialist to join a leading consumer health an beauty company. Join a fast-growing business in the consumer health space (beauty/haircare) Fantastic opportunity for someone who is creative, driven, and a team player $80,000 - $90,000 Super This is an exciting opportunity for a results-driven Digital Marketing Specialist to join a leading consumer health/beauty company as part of their marketing team. To be successful in this role you will be a digitally savvy individual responsible for the planning, execution and reporting of all their digital marketing efforts.
Key responsibilities include: - Define overall digital marketing strategy focused on brand growth (awareness, leads, engagement, acquisition, conversion, and retention) - Plan, build and execute a customer journey roadmap which delivers on key brand and commercial objectives - CRM management (segmentation, marketing automations, journeys, and triggers) - Leads management (acquire, nurture, retention) - Prepare accurate reports on our marketing campaigns overall performance - Manage website updates (WordPress, WooCommerce and Shopify) - Manage and optimise website content for SEO - Optimise all performance campaigns to drive performance, including reducing CPC, improving CTR and increasing conversion rates - Influence and help define social media strategy Required qualifications and experience: - Tertiary qualifications in digital marketing - 3 years’ experience in a similar commercially focused digital marketing role - Experience with marketing automation and customer lifecycle strategies - A good understanding of the digital marketing funnel - Positive, proactive approach with excellent attention to detail - Experience using WordPress, WooCommerce, Shopify or similar Please feel free to reach out with any questions..