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Paid Performance Media Lead


ABOUT US As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, and collaborate with partners, delight members, support clubs and so much more. While our roles may vary we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

ABOUT THE ROLE The Paid Performance Media Lead is responsible for working across the organisation and Clubs to manage and execute digital performance marketing campaigns across Facebook, Google, YouTube and other paid digital channels. This role will be responsible for the end-to-end management of paid performance marketing campaigns from planning and set-up to ongoing optimisation in line with best practice and reporting on campaign performance against KPIs. The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care.

The AFL undertakes several screening processes to ensure the appropriate protection of children in its care. Please note, employment in this position is subject to the successful candidate holding a Valid Working with Children Check and a satisfactory criminal history record check. A DAY IN THE LIFE OF Collaborate with internal teams and external agencies to lead, manage and execute digital performance marketing campaigns across Facebook Ads, Google Ads, YouTube and other paid channels in line with best practice Analyse and structure data, turn data into insights and insights into actions to optimise campaigns across a range of campaign objectives including awareness, conversion, acquisition and retention Work with internal analytics teams and external agencies to implement appropriate tracking across AFL and third-party properties, ensuring that campaigns deliver against KPIs Use data and relevant analytics and insights tools to build audiences and customer segments based on user behaviours and profiles Design, implement and analyse structured tests and experiments to understand effectiveness of paid digital campaigns Deliver clear and comprehensive reporting on paid digital marketing campaigns, insights based on performance data and recommendations for future campaigns OUR IDEAL TEAM MEMBER Key Competencies Technical and strategic skills across Facebook Ads, Google Ads and other paid digital channels Analytical and data-driven Effective Stakeholder management High attention to detail Budget management Strong communication and people skills Team player with a p ositive, can-do attitude Experience & Qualifications Tertiary qualification in Marketing, Communications or Business 3 to 5 years of experience in paid performance marketing campaigns, ideally across Facebook Ads and Google Ads Experience with Google Analytics, Tableau, HotJar and other analytics tools desirable Track re.


Date13 September 2021

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