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Senior Campaign Manager ( Search , Social , Display )Paxus
Location : Richmond Salary : Upto 130K package ( All Inclusive ) May & June Starts Available Job Description Paxus Recruitment is partnered with a Full-Service Performance Marketing agency based in Melbourne. They are looking for a Performance Marketing Campaign Manager who has a strong understanding of paid marketing Channels, Paid Search & Paid Social primarily with some knowledge of Content & programmatic display is a bonus. The Melbourne team is around 35 people comprising of Web Developers, Digital Strategist, PR consultants, Media Strategist, Digital Marketing Specialist & Digital Directors.
Role & Responsibilities Technical Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Develop and manage an appropriate Key Performance Indicator (KPI) structure for the Paid Search function. Manage bids & Budgets for Google Adwords, Youtube, Yahoo, BingAds.
Measure & Implement the results of A/B testing for Advert coping & targeting. Installing conversion tracking using Google Tag Manager, Google analytics, and Call Tracking. Proficient in Google Analytics - you know where to go to work out our cost per acquisition, check device category performance, and create custom audiences.
Non-Technical Manage the landing page or funnel changes that you think will aid us in our pursuit of improved conversion rates. Manage workflow, processes, and policies that impact the Paid Search function. Maintain reporting dashboards and present performance and insights.
Suggest improvements for process and productivity optimization. Providing guidance, support, and training to junior SEM specialists. What are we looking for Experience in using Google Tag Manager and driving performance through analysis of Google Analytics, Search Console, and other tools.
You understand reporting metrics: traffic, conversions, CPA, CPC for different channels. You've used google analytics for your clients or other data manipulation platforms. You are familiar with setting up new campaigns for SEM, Paid social media.
INTERVIEWING NOW Please mention your VISA Status/Working Rights in your resume Yugal Bhatia ( Yoogle ) 61 (0)3 8680 4362 ybhatiapaxus.com.au www.
linkedin.com/in/yugal-paxus Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process please contact me on the above contact details.