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Senior Digital Analytics Specialist

Hudson

As the Digital Analytics Specialist, your primary responsibility is the design and implementation of customised analytics and attribution strategies. This includes the assessment of user-level data and integration with real-time technologies; formulating testing mechanisms to measure and optimize media performance; and overseeing the execution of recommendations for optimal performance across the wide base of paid and unpaid, online and offline media channels. As the Digital Analytics Specialist, your primary responsibility is the design and implementation of customised analytics and attribution strategies.

This includes the assessment of user-level data and integration with real-time technologies; formulating testing mechanisms to measure and optimize media performance; and overseeing the execution of recommendations for optimal performance across the wide base of paid and unpaid, online and offline media channels. Responsibilities include Hands on implementation of clients' analytics accounts including properties, user management, dashboards, and reporting Plan, design and implement data analytics across a portfolio of digital channels and platforms Architect client-side "source of truth" such as a Site Analytics and Marketing Intelligence platform or dashboard Establish standard process for client's digital properties to set up, maintain and track data for reach, engagement, performance and other behaviour metrics Translate the result of the attribution model/testing towards action partner with our internal team, to drive value across the Marketing channels being tracked; support diverse stakeholders by generating custom reports according to business needs Work with developers and product owners to determine appropriate metrics and behaviour to track new and existing properties Understand and deploy integrations between analytics platforms and external data from POS systems, advertising networks, CRMs, location-based tracking, and offline paid media - predominantly deterministic, potentially probabilistic models Project manage account analytics efforts setting company-wide best practices and processes Analytics Skills and Experience Hands-on experience with Google Analytics, Google Tag Manager, and Google BigQuery (will consider experience with different analytics platforms). Business Analysis / Requirements elicitation.

Data Warehouse Design and Build Installation and architecture experience with Google Analytics (experience with Google Analytics 360 is preferred). Experience should be supported by general knowledge across the following platforms: Google Optimize or Optimize 360, Adobe Analytics, Segment, Drupal, Data Studio, C3, Salesforce, Target, Monetate, Optimizely, Tableau, Looker, and any other analytics & visualization platforms. Excellent analytic, quantitative and problem solving skills with proven ability to deliver actionable insights.

Technical Competencies Ability to query large databases (SQL) is highly valued, along with anoth.

...

Date30 December 2020

Location -

type Full Time

Salary AU$150000 - AU$190000 per annum

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