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Digital Marketing Manager

Stanley Black & Decker

Work for a leading global Company with iconic brands Join one of the world's largest, fastest-growing, and most dynamic companies Fantastic business support and global career development opportunities Stanley Black and Decker have an opportunity for a passionate and dynamic professional to join the team as a Digital Marketing Manager, reporting to the ANZ Marketing Director. About us… . Joining Stanley Black & Decker (SBD) means joining one of the world's largest, fastest-growing, and most dynamic companies.

Stanley Black & Decker is unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company poised and ready for the future. Being a part of our team means living our core values of: Courage & Innovation - We're bold to break the mould Agility & Performance - We cut through challenges Inclusivity & Collaboration - We join forces for sustainability Integrity & Accountability - We are reliable to the core The people of Stanley Black & Decker share distinct values, in a diverse, high performance culture that unifies us across our global enterprise. Wherever you go, whatever business you find yourself in, you will encounter an uncompromised devotion to excellence, innovation, customer satisfaction and doing good in the world.

About the Role… As a key member of the Marketing Team, you will be working to develop and implement digital marketing and merchandising strategies in support of business objectives. Main responsibilities of the role include: Work with the brand and digital marketing teams to plan, develop and execute consumer acquisition, demand generation and merchandising strategies that are aligned to brand and commercial priorities, both centrally and locally Collaborate cross-functionally to develop a consistent online customer experience and identify new opportunities to increase conversion and cultivate improved relationships with our audiences Identify and develop opportunities to drive traffic, increase reach, acquire new customers, and increase sales Manage day-to-day operations of paid media (PPC) and email (eCRM) platforms across focus brands and regions Implement communication avenues and ways of connecting with target audiences that is meaningful and purpose-driven throughout the customer journey Track digital marketing campaign performance and KPIs; Evaluate market research, test results, and competitive intelligence to adjust digital marketing strategies to meet changing market conditions Analyze and measure business impact for brand awareness, conversion and loyalty using web analytics and research, and make recommendations to improve established KPIs Maintain an integrated marketing and content calendar to ensure global brand alignment across paid media and email channels Ensure all digital marketing activity is tracked and measurable wherever possible About you… An individual with a creative and ha.


Date29 December 2020

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