Natural Touring is an Australian based boutique-style touring company and booking agency, specialising predominantly in quality New Zealand artists. Servicing a niche in the market, Natural Touring is the brainchild of Director Brian Terry who launched the company off the back of his highly successful Natural NZ Music Festival concept.
From its humble beginnings in 2011, the Natural NZ Music Festival is the only festival of its kind in the world and is the largest showcase of Kiwi music outside of New Zealand. After seeing the success of the festival and from working with his Natural artists, Brian recognised a gap in the market and decided to launch his NZ focused, Australian based touring and booking agency.
With many years of experience in the music industry and a deep passion for his home grown NZ music, Brian and his Natural Touring Team foster close relationships with their artists and tailor their services to meet the artists’ specific and individual needs- be it acting as an agent, promoter or in some instances a combination of both.
At the heart of business is a true belief that our artists from Aotearoa need that real time on the ground support, to ensure touring in Australia is safe, viable, and indeed sustainable.
Natural Touring has done and will continue to work with some of the finest artists in the industry. And while New Zealand music will always be at the core of the business, Natural Touring is open and excited to work with artists from further abroad.